Wednesday, April 8, 2009

Levi Strauss the Inventor of Trousers called Denim Jeans

Jeans history would be nothing without Levi Strauss. Levi Strauss is credited with inventing jeans. Levi Strauss emigrated with his family to New York in 1847. His family sold dry goods such as canvas tenting and Manchester drapery goods. He moved to San Francisco in the early 1850s because he thought the same dry goods business would be brisk, because of the California gold rush.

About 20 years later, a solvent Levi Strauss and a Nevada tailor joined forces to patent an idea the tailor had for putting rivets on stress points of workman's waist high overalls, commonly known as jeans. Levi Strauss chose to use the stronger denim fabric and cotton duck, putting his own name on the product. Later the duck fabric was dropped as consumers found denim more comfortable, particularly after washing. Washing creates the faded bloom on the indigo blue dyeing that we all love.

Eventually in the 1950s people asked for denim jeans or just as often - Levi's jeans, rather than waist overalls. Other manufacturers began to produce jeans. Other brand names such as Lee Coopers and Wranglers also became famous. Each brand is renowned for having a particular cut.

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